Row 7 Seed Company Brings Sugarcone Cabbage to Whole Foods Market This Fall
Seed-to-Table Innovator Introduces Sweet, Tender Pointed Cabbage That's Redefining This Often-Overlooked Vegetable
NEW YORK --(BUSINESS WIRE)
Row 7 Seed Company, an organic food company known for its commitment to flavor and innovation in the seed-to-table movement, is excited to announce the launch of Sugarcone cabbage at 325 Whole Foods Market locations across California, the Northeast, Mid-Atlantic, and Texas, including Houston, Austin, and Dallas. This new variety will be available from September through mid-November.
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What makes Row 7's Sugarcone cabbage special? Its naturally sweet, mild flavor lacks the sulfury bite or bitterness found in traditional cabbage. The thin, delicate leaves offer a clean, juicy crunch that is more lettuce-like than fibrous, making it incredibly versatile—perfect raw in slaws and salads, roasted or grilled where it caramelizes beautifully, quickly sautéed and braised thanks to its tender consistency, or used for exceptional sauerkraut, kimchi, and stuffing.
For over a decade, Row 7 founder Chef Dan Barber and other chefs across the country have been working with pointed-head cabbages in restaurant kitchens, but this is the first time these exceptional vegetables are available to home cooks on a larger scale.
"We've spent decades prioritizing shipping and storage over flavor when it comes to cabbage," said Barber. "Sugarcone cabbage brings back what we lost—real cabbage flavor that's naturally sweet, tender, and designed for taste, not transport."
A Cabbage Revolution in Your Kitchen
What makes Sugarcone cabbage special? Its naturally sweet, mild flavor lacks the sulfury bite or bitterness found in traditional cabbage. The thin, delicate leaves offer a clean, juicy crunch that is more lettuce-like than fibrous, making it incredibly versatile—perfect raw in slaws and salads, roasted or grilled where it caramelizes beautifully, quickly sautéed and braised thanks to its tender consistency, or used for exceptional sauerkraut, kimchi, and stuffing.
The distinctive conical heads are just the right size for everyday cooking. These small to medium heads (about 1–2 pounds) reduce waste and leftovers while delivering incredible flavor and texture.
“The pointed head transforms a simple roast or grill into a centerpiece," explains Liz Mahler, Row 7’s COO. "But more importantly, it cooks faster and delivers the cabbage experience you never knew you were missing.”
Flavor-Forward Breeding
For decades, plant breeders focused on durability, shelf life, and transportability – traits that favored dense, round cabbages built for mechanized harvesting and shipping.
Sugarcone cabbage marks a shift toward flavor-focused breeding. While it is more delicate than storage varieties, this is exactly what makes it unique. The pointed varieties have been valued by chefs, market growers, and gardeners for their excellent taste and early season availability, but were rarely available to home cooks until now.
Row 7 is partnering with a network for organic farmers who share their passion and commitment for exceptional flavor, starting with the soil. Together, they’ve brought this new variety to market.
Sugarcone Cabbage joins Row 7's fall portfolio alongside organic Upstate Abundance potatoes, Sweet Garleek, Honeypatch squash and Koginut squash. Together, these varieties bring home cooks a collection of effortlessly delicious vegetables designed to elevate everyday meals and seasonal classics alike.
For more information and to find Sugarcone cabbage near you, visit row7seeds.com.
About Row 7 Seed Company
Row 7 is a seed-to-table company revolutionizing how we eat — and how we grow — through better-tasting vegetables. Founded by Chef Dan Barber, Row 7 works with chefs, farmers and plant breeders to co-select new varieties in the field and kitchen. Row 7 launched a line of branded organic vegetables for sale in grocery stores in the Northeast in 2022 and expanded nationwide in 2025. For more information, or to grow your own Row 7 seeds, visit row7seeds.com
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