During Mental Health Awareness Month, CAREGD™ activated across Atlanta and Los Angeles—bringing culturally grounded check-ins to athletes, barbers, and firefighters to make emotional wellness visible where pressure, performance, and silence often collide.

ATLANTA, GA - During Mental Health Awareness Month, CAREGD™ (Culture. Care. Connection.), a culture-forward wellness and social impact brand, led a multi-city Mental Health Check-In Tour across Atlanta and Los Angeles, bringing real conversations and emotional check-ins into spaces where mental health is often overlooked.

From barbershops and basketball courts to fire stations and community events, CAREGD™ showed up with one clear message: your headspace comes first.

Led by Founder Lisa C. Williams, the tour centered authentic, unscripted moments—some professionally filmed, others captured in raw, phone-shot conversations—prioritizing presence over perfection. CAREGD™ connected with athletes, barbers, coaches, and first responders to normalize emotional wellness in environments where pressure, performance, and silence often coexist.

“We didn’t need perfect lighting or a full production crew,” said Lisa C. Williams, Founder of CAREGD™. “Sometimes it was just me, a mic, and a few young men willing to be honest. Mental Health Month wasn’t about polish—it was about showing up, asking real questions, and holding space where it’s rarely held.”

Where CAREGD™ Checked In

B.E.S.T. Basketball Program (Building Effective Solutions Together) — Stockbridge, GA Athletes reflected and recharged in a natural setting, reinforcing that rest is part of performance. Coach David McRae | bestprogram.me

BallinIsMoney AAU Basketball — Atlanta, GA High school athletes shared candid interviews while wearing Me 1st. Then Sports™ merch—reminding them that identity comes before the game. Coach Avery McGinnis | @ballinismoney_hoops

Barbershop Pop-Ups — Atlanta, GA In recognition of National Barber Mental Health Month, CAREGD™ checked in on culture shapers who spend their days checking in on others. Ike Thomas & Tez Angelo | @tez.angelo

Centric Barber Lounge — Union City, GA Owner Dre Dennis opened space for honest conversations around pressure, masculinity, and mental health. @chopgod_ | @centricbarberlounge

Ballislife All-American Games — Long Beach, CA At Long Beach City College’s Hall of Champions, CAREGD™ paused the hype to spotlight emotional wellness and headspace. Matt Rodriguez, CEO | @ballislife

Athlete Wellness Fair — Westlake Village, CA CAREGD™ tapped in with Dr. Carrie Hastings, Sports Psychologist for the LA Rams, and Monica Wurst, Yoga and Mindset Coach for elite athletes. @sportpsychbydrh | @monica.wurst

Firefighter Wellness Tribute — Porter Ranch, CA (Stations 28, 8, 107) CAREGD™ closed the month honoring Los Angeles firefighters who battled the 2025 wildfires—heroes carrying visible and invisible weight. In partnership with @mayweatherfitporterranchca

Featured Interviews & Collaborators

  • Devean Walker — LA Valley College Men’s Basketball | @theyyluvdev
  • Roberto Bell — Barber | @berto._.bell
  • Phillip Johnson — Founder, Black Men Need Hugs | @blkmenneedhugs
  • Lisa C. Williams — Founder, CAREGD™

Videography Credits

Select footage and interviews were captured by a talented team of visual storytellers who helped bring the movement to life:

  • Hassan Wells | @hassanhaze
  • Bernard “Nate” Brisbane | @natesoul
  • Dez Brown | @dezzy.world

CAREGD™ thanks them for amplifying the message through authentic, powerful visuals.

About CAREGD™

CAREGD™ (Culture. Care. Connection.) is a national wellness and social impact movement redefining how mental health is understood, experienced, and prioritized—beyond the therapy room and into everyday life. Cultural, not clinical, CAREGD™ builds emotionally intelligent campaigns such as Checking In – Are You Good?™, Me 1st Then Sports™, and You Matter More™, helping communities interrupt silence before struggle turns into crisis.

Through pop-up activations, peer check-ins, message-driven merchandise, and tech-enabled insight tools, CAREGD™ turns connection into care—and prevention into practice.

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CAREGD™

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